B4th Consulting

B4th Consulting specializes in driving business growth with data. We help companies successfully Digitally Transform and develop DATA as a core capability.

B4th Consulting provides Digital Data Excellence in Strategy, Business Alignment, Artificial Intellegence & SMACIT capabilities and complex Data Program Delivery. Our clients are from highly regulated industries of Banking, Finance, Digital Marketing, Manufacturing, Healthcare and Data companies in the Orange County, CA area.

Our practical approach is to clearly define business targets, align the right Digital Data strategies, while building organizational readiness and underlying data management capabilities.

Areas of Focus

Digital Transformation ?’s

My clients are asking these questions…

Why now? Where to start? How to align? What Tools/Process? Who leads?

Digital Transformation is a two step journey. First, a company will Digitize by building a digital backbone with supporting data culture and fabric to build operational excellence.  Amazon selling books. Second, a company becomes Digital and expands into new Customer Value Streams. Amazon selling everything to all markets like Pharmacy.

Companies have traditionally been structured where responsibility for people, process and technology is divided across the organization. The silos cause bottlenecks and lack of transparency and reusability of processes and data across a company. What is fundamentally different and difficult about the Digital Transformation journey is that executive leadership must be responsible for designing or re-deigning the business to be digital and creating a digital backbone.

A digital backbone needs an overall business alignment and accessibility to data at all levels of an organization.

Strategy + Operating Model(s) + Digital Platforms + Data Culture

In 2018, companies with a digital platform were 3 times as innovative (measured from new offerings) than companies without a digital platform but fewer than 5% of companies reported having a widely adopted and valuable digital platform. In one study, 44% of executives in established companies identified the operational backbone as "the one building block that is currently the biggest obstacle to digital transformations.

Technology is only 10% of the digital challenge. It is the messy 90% of people, process, data and everything else that is often an impediment of Digital Transformation programs.  Many digital capabilities like Artificial Intellegence and SMACIT are commodities and are readily available but are difficult to implement on top of silos. The results of digital investments often miss business revenue or cost reduction expectations.   

Where can B4th Consulting help?

Let's start with the messy 90% …

B4th Consulting identifies and removes impediments to your Digital Transformation program to improve speed of adoption, revenue growth or business efficiencies. We help young companies grow with an eye to building DATA capabilities at each stage of growth. We meet you where you are, help your business align and plan ahead while delivering real business value in quick chunks.

Our approach is to refine business targets, align the right Digital Data strategies, while building organizational readiness and underlying data management capabilities. We focus on critical business use cases that build on past investments and avoid the "boiling the ocean syndrome".

 If you would like to learn more, contact me at barbara@barbaraforth.com.

 Barbara Forth

 Reference: Designed for Digital - How to architect your business for sustained success

Background

Barbara Forth has 30 years + of data management experience in the Financial Services industry. She has held numerous executive and consulting roles at major Financial institutions such as Fidelity Investments, Capital Group, Experian Consumer Services, and General Electric.

She is an accomplished Information Management leader who has delivered a wide range of IT solutions with a focus on Business Intelligence/Analytics, business and data architecture, database technology research, and large-scale operations management. She has directed teams of 120+ for large scale technical initiatives, ranging from $1.2 -$20M and budget of $25M+. In her various roles she has overseen all aspects of how complex data is gathered, managed, protected, and monetized.

Barbara is a recognized speaker on emerging data management trends, technology, innovation and tool adoption. She actively participates in mentoring and staff development efforts. She is a board member of ai4biz.org and a founding member of the Orange County Chapter - Private Directors Association.

Barbara founded B4th Consulting in 2018 with the idea of helping companies transform digitally and build DATA capabilities into the core of an organization. B4th Consulting identifies and removes impediments to your Digital Transformation program to improve speed of adoption, revenue growth or business efficiencies. B4th Consulting helps young companies grow with an eye to building DATA capabilities at each stage of growth.

Our approach is to refine business targets, align the right Digital Data strategies, while building organizational readiness and underlying data management capabilities. We focus on critical business use cases that build on past investments and avoid the "boiling the ocean syndrome".

Clients

Dan Kendziorski - Director of Customer Relationship Marketing Operations - May 2020

“Barbara worked for me directly at Experian on an ambitious Customer 360 data initiative. She brought great experience and value to the project. Barbara was crucial in bringing alignment across a diverse set of IT and business stakeholders to help move the project forward. She possesses a firm grasp of data strategy, architecture and governance, bringing a fresh perspective to the work at hand. She always had an infectious positive attitude and was a true asset to my team.”

Kip Wolin - Enterprise Customer Intellegence & Interaction Management Expert - May 2020

“Barbara and I worked together as consultants on a data transformation project at Experian. She brought a treasure trove of knowledge and experience with her. Barbara was always willing to jump in enthusiastically on any task. She was a pleasure to work with and always led her projects with positivity, wisdom and maturity.”

Chris Kasuya - Senior Project Leader, Office of the CEO - June 2020

“I cannot thank you enough for the work / support you gave us. It was helpful as we started to think through our next phase of Digital Transformation work. I look forward to connecting with you again!”

Locations